Bollywood Gossip

Archive for April, 2008

Rani Mukherjee to endorse Margo soap

April 30, 08 by Siddharth

Henkel India has roped in Bollywood actress Rani Mukherjee as its brand ambassador for the skin care soap Margo. In the highly cluttered and competitive toilet soap category, Margo claims to have a market share of close to 4 per cent in urban West Bengal and is a strong player in markets like Tamil Nadu, Andhra Pradesh and Bihar.

A Satish Kumar, Managing director, Henkel India Ltd, said, “We are happy to sign up Rani Mukherjee as the new face for brand Margo. Over the years, Margo has emerged as one of the key players in the soap category. We are confident of a positive synergy emerging out of this new relationship that could help in making the brand appeal to a wider audience.”

Amit Singh, Marketing manager, Henkel India Ltd, said, “As far as the new brand ambassador goes, our pursuit was to associate with someone who embodies a great mix of beauty and an endearing personality, and Rani Mukherjee was the unanimous choice. Margo is your quintessential Indian heritage brand. Germinated by three eminent and patriotic scientists as part of the Swadeshi movement in the 1920s, it has over the years built a strong and loyal consumer franchise. We hope the new initiative will take this hallowed brand to greater heights.”

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Aishwarya (Gullu) and Abhishek address ‘Sarkar Raj’ press event: photos

April 30, 08 by Siddharth

Amitabh and Jaya Bachchan became teary eyed while talking with Aishwarya and Abhishek, who are holidaying in Miami, over a satellite video hookup, during a press event to launch ‘Sarkar Raj’ promos, at JW Marriott in Mumbai, Sunday, April 20.

AmitabhJayaBachchanSarkarRajPressMeet20Apr2008B Aishwarya (Gullu) and Abhishek address Sarkar Raj press event: photos
Amitabh Bachchan and Jaya Bachchan arrive at the Sarkar Raj press meet at JW Marriott in Mumbai, Sunday, April 20. Amitabh gets teary eyed talking to son Abhishek and his wife Aishwarya. Photo Credit: Sawf News

April 21, 2008 (Sawf News) - Amitabh and Jaya Bachchan became teary eyed while talking with Aishwarya and Abhishek, who are holidaying in Miami, over a satellite video hookup, during a press event to launch Sarkar Raj promos, at JW Marriott in Mumbai, Sunday, April 20.

AmitabhJayaArriveSarkarRajPromoLaunch20Apr2008 Aishwarya (Gullu) and Abhishek address Sarkar Raj press event: photos
Amitabh Bachchan and Jaya Bachchan arrive at the Sarkar Raj press meet. Photo Credit: Sawf News

Amitabh, 65, and Jaya, 60, surprisingly turned emotional on seeing the couple, as the day also marked their first wedding anniversary.

Director Ram Gopal Varma says it was a coincidence that he organized the promotional event for the film, starring Amitabh, Abhishek and Aishwarya , on the same day as the couple’s wedding anniversary.

AmitabhRGVSarkarRajPromoLaunch20Apr2008 Aishwarya (Gullu) and Abhishek address Sarkar Raj press event: photos
Amitabh Bachchan and Ram Gopal Varma take the stage at the Sarkar Raj promo launch press meet. Photo Credit: Sawf News

Also at the event were - joined at the hips Bachchan friend Amar Singh and Aishwarya’s parents, Krishnaraj and Varinda Rai.

Varinda embarrassed her daughter when she addressed the former Miss World (1994) by her home name.

AmitabhAmarJayaSarkarRajPressMeet20Apr2008 Aishwarya (Gullu) and Abhishek address Sarkar Raj press event: photos
Amitabh Bachchan, Amar Singh and Jaya Bachchan get emotional talking to Abhishek on video at the Sarkar Raj promo launch press meet. Photo Credit: Sawf News

“Hi Gullu how are you?” Varinda asked cheerily as she saw her daughter on the video screen, leaving Aishwarya aghast that her home name had been revealed to the world.

Another notable at the event, sort of, was Varma apologizing to Amitabh Bachchan for having dragged him through two box office disasters - Nishabd and Ram Gopal Varma Ki Aag.

AmitabhWavesAtAbhiAshSArkarRajPromoLaunch20Apr2008 Aishwarya (Gullu) and Abhishek address Sarkar Raj press event: photos
Amitabh Bachchan waves at Abhishek and Aishwarya during the video conferencing at the Sarkar Raj promo launch press meet. Photo Credit: Sawf News

“I am sorry Amitji,” he said, rather late one would think, exuding confidence that this time he had a winner on hand.

To which Bachchan preached “There are endless examples the world over that there isn’t a single producer or director who hasn’t faced criticism or failure. Failure is part of our lives. I would rather learn from it rather than succumb to it.”

AishwaryaAbhishekVideoConferencing20Apr2008 Aishwarya (Gullu) and Abhishek address Sarkar Raj press event: photos
Aishwarya Rai and Abhishek Bachchan jon in over a satellite video hookup, during a press event to launch ‘Sarkar Raj’ promos, at JW Marriott in Mumbai, Sunday, April 20. Photo Credit: Sawf News

We wonder just what it was that Bachchan learnt from the two Varma disasters.

Anyway, Varma, who was in total appeasement mode, rambled on about Aishwarya’s brilliant performance in Sarkar Raj.

“Frankly, if you ask me, I am most surprised with Aishwarya because one it’s unexpected. Being a woman and in a role like that, especially in a rough and rugged backdrop that Sarkar Raj is set in, to fit it in correctly and understand the subtleties, my vote goes to Aishwarya,” he said.

Go figure, that one!

Sarkar Raj will be premiered at IIFA 2008 in Bangkok

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