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The Bharat Sanchar Nigam Limited (BSNL) has a novel excuse to offer for not being able to sell thousands of data cards in Pune and nearby areas. For the last 10 days or so, it had been struggling to pull off the picture of its erstwhile brand ambassador Preity Zinta from the wrapper and replace them with that of Deepika Padukone who is currently endorsing the product.
In fact, the telecom giant was unable to sell its data cards for the last two months, ever since the data cards landed in the city, as the sale of this product with the wrong brand ambassador would have meant breach of contract. The data card based on GSM technology was launched six months ago. The USP of the data card is that one can use it on laptops to access Internet anywhere in the country.
Though the cards were made available in other parts of the country, some parts of the western zone of BSNL like Pune received the stock only two months ago.
ince then, the sale of the product was stalled by the efforts to replace the wrapper covers.
Preity Zinta’s agreement had ended in January and thus legally the BSNL could no longer use her photographs on this product. But the cards that reached the western zone of the BSNL had the photographs of the actress on all wrappers, leading to an impasse — something that has just been solved.
“We had to remove the wrappers that had photographs of Preity Zinta and only then could sell it. It would have been a breach of agreement had we sold the product with her photographs,” said Chandra Prakash, chief general manager of BSNL western zone.

There couldn’t have been a better pairing exuding impeccable chemistry! Yes, we are talking about the hot hunk Neil Nitin Mukesh and our very own bubbly and chirpy Preity Zinta who have been roped to endorse the Italian brand of watches, Morellato.
Insiders have it that the makers themselves came down to India to rope in this sensational actor for the reason that ‘Neil has got the looks of an international star, and, with his stubble on, he looks rugged.’ It is also said that the brand was particularly looking for the tough look, and that’s exactly the reason they did not settle with any chocolate boy Bollywood star, as they wanted to maintain brand image in an international market also.
Not to mention here that the two are looking so good together that we definitely can see filmmakers queuing outside their house to cast two of them together in some films in future.